Platforms
Instagram, TikTok
The brief.
Luke Belmar needed a distribution layer to fuel Capital Club growth. Built 2 pages from zero, no prior team or content infrastructure in place.
The playbook.
Created the Johnny Walker meme that went global. A clip-driven narrative engineered to spread organically across every feed, positioned to convert attention into Capital Club subscribers.
The result.
200M+ views. 80K on Instagram, 150K on TikTok. Drove $19M in Capital Club subscriptions through distribution alone.